MEP Welcomes EU Funding For Scottish Meat Promotion

12 January 2006
"This could really benefit the industry in Moray"

Scottish National Party MEP Alyn Smith has today (Friday) welcomed the decision of the European Commission to give nearly one million pounds to Quality Meat Scotland (QMS) for the promotion of Scotch Lamb and Scotch Beef.

The money will help QMS promote the products in Europe and encouragepeople to buy Scotch beef when it returns to the European market.Speaking from Brussels Mr Smith said

"This is excellent news for Scottish meat producers and Scottishfarming. I am particularly pleased to see that some of the money will go towards promoting the return of Scotch beef to the Europeanmarket.

"It's about time people in the EU can not only buy Scotch Beef but also know the high quality of what they've been missing for manyyears. Hopefully we will see Scotch beef back on menu's across Europe from April, if the Minister, Ross Finnie, lives up to hisword.

"When our beef does return to EU supermarket shelves and restaurantmenus it is good to see that the Commission will be funding some ofthe promotional work required to reintroduce European consumers to our excellent Scottish produce. This could provide a real boost tolivestock farmers in the Moray area.

"I'm pleased to see the EU supporting our live stock industry in thisway and hope that support will continue. Scottish produce, includingmany local products from the Moray are some of the best in the world,the special status given to Scotch Beef and Scotch Lamb indicatesthat. In the future I would hope that many more local products will carry the distinctive Scottish label when they are sold overseas andreceive similar support from the Commission."

Note to editors
The European Commission yesterday awarded €1.4 million to Quality Meat Scotland for the promotion of Scotch Beef and Scotch Lamb. The award will fund part of a €2.8 million programme to promote theproducts across the European Union.