SNP MEP and member of the European Parliament's powerful Agriculture Committee has today (Thursday) called on the European Commission to come forward with urgent and thorough legislative proposals which put in place a mandatory system of country of origin labelling for meat products, and which includes supermarket own brand products.
His call comes in the wake of the discovery of horse meat in burgers and potentially in lasagne, and reports that meat labelled as halal actually includes traces of pork.
Alyn has been a long-time campaigner for compulsory country of origin labelling.
"Incidents such as the horse meat saga, and the reports of halal produce containing pork, work to undermine the faith of EU consumers in the safety of the food chain and strengthen calls for more robust, precise and a compulsory method of food labelling which clearly identifies the origin of the product.
"In the current marketplace, with concerns about the precise content of processed food, as well as carbon emissions and food miles, consumers want to know where their food comes from, and Scottish farmers, who are renowned for producing top quality produce, are in a strong position to benefit from this.
"It is clear that consumers support of country of origin labelling, and it is only right that they receive full and clear information to allow them to make informed purchasing decisions. If supermarkets won't, or perhaps can't, tell us the precise contents or origin of a product on their shelves then I want to see the Commission come forward with legislative proposals that make country of origin labelling compulsory. And I want to see this done with all possible haste, before consumer confidence in meat products in damaged any further."